The new three kinds of full succession representative of the three-year process faded out

Looking back at the evolution of China's domestic automobile market, models like Jetta, Santana, and Fukang once dominated the scene and were considered the "oldest three" that opened the door to car ownership for many Chinese families. For over a decade, these three models almost monopolized the market, becoming more than just cars—they symbolized an era. Their popularity was rooted in a unique historical context: at the time, the auto market was limited, and consumer choices were few. Combined with their practical design and the growing desire for personal vehicles, they carved out a strong position in the market. However, as competition intensified and new models emerged faster than ever, a shift began. The "new three"—Fomei, Excelle, and Elantra—rose as strong contenders in the mid-size segment. These models not only captured attention with their modern designs but also delivered superior performance, safety, and comfort, setting new benchmarks for the industry. Their sales figures speak volumes: Fomei sold 14,460 units in Q3, up 19% from the previous quarter, with September alone hitting 6,047 units. Excelle maintained an average of over 7,000 units per month, while Elantra boosted its September sales to 12,000 by lowering prices. The success of the "new three" is not accidental. Unlike other models that fluctuate with market trends, these cars consistently show growth. Meanwhile, older models like the "three-olds" are struggling. Despite price drops below 100,000 yuan, their market share continues to decline. In the first half of the year, Jetta still led in sales, but Poussin and Beverly fell to third and ninth place respectively. The "new three" now occupy more than half of the mid-size market, signaling a clear trend. What makes the "new three" stand out? First, their modern designs appeal to a new generation of buyers. Second, they offer advanced technology and comfort, raising the bar for mid-size cars. Third, their pricing and maintenance costs are reasonable, offering excellent value for money. These factors have allowed them to gain a strong foothold in the market. While the "oldest three" once ruled the road, they now face a difficult challenge. The automotive landscape is evolving, and the "new three" are pushing forward with energy and innovation. Industry insiders believe this shift is inevitable. Although change takes time, the pace is accelerating. Whether it’s the "new three" or the "old three," both have played a role in shaping the market. But today, the needs of ordinary consumers are driving the transition. With stylish designs, cutting-edge features, and affordable prices, the "new three" are meeting the expectations of modern Chinese families. The move from the "old three" to the "new three" isn’t just a trend—it’s a market-driven choice. As the auto industry continues to evolve, the future belongs to those who adapt and innovate.

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