The new three kinds of full succession representative of the three-year process faded out

Looking back at the evolution of China's domestic automobile market, models like Jetta, Santana, and Fukang once held a dominant position, often seen as the "oldest three" that opened the dream of car ownership for many Chinese families. For over a decade, these three models almost monopolized the market, becoming more than just cars—they symbolized an era. Their success was rooted in a unique historical context: at the time, the auto market had limited choices, and these vehicles offered reliable performance, affordability, and a sense of status. This combination of factors helped them establish a strong and lasting presence. However, as competition intensified and new models emerged, the automotive landscape began to shift. The "new three"—Fomei, Excelle, and Elantra—began to challenge the dominance of the old guard. These newer models brought fresh designs, advanced technology, and improved comfort, appealing to a new generation of drivers. Their rapid growth has made them stand out in the mid-size car segment, with sales figures that speak volumes. According to recent data, Fomei sold 14,460 units in the third quarter, a 19% increase from the previous quarter, with September alone reaching 6,047 units—a record high. Excelle maintained an average monthly sale of over 7,000 units, while Elantra boosted its September sales to 12,000 by lowering prices. These results show that the "new three" are not only capturing market share but also setting new benchmarks in terms of performance and value. Industry experts note that while there are many models in the mid-size segment, few can sustain consistent growth. The "old three" have struggled to keep up, with their sales fluctuating based on market trends. Models like Toyota Corolla and Peugeot 307, once popular, now face challenges due to higher pricing and less competitive features. Even with price cuts, the "old three" have failed to regain their former glory, with Jetta still leading in sales, but Poussin and Beverly falling far behind. The rise of the "new three" is not just a trend—it's an inevitable shift driven by changing consumer preferences. These models offer modern aesthetics, cutting-edge technology, and better value for money, making them highly attractive to today’s buyers. While the "old three" once represented a golden era, they are now struggling to match the pace of innovation and demand. As the market continues to evolve, the replacement of old and new is accelerating. The "new three" are not just taking over—they are reshaping the industry. Their success shows that meeting the needs of everyday consumers is key to long-term market success. Whether it's through design, technology, or affordability, the "new three" have positioned themselves as the future of the mid-size car segment. In conclusion, the transition from the "old three" to the "new three" reflects broader changes in consumer behavior and market dynamics. While the "old three" will always hold a special place in automotive history, the "new three" are proving that innovation and adaptability are essential for sustained success in the ever-changing auto industry.

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