Contextual Situation

Why go solar? The case for changing our habits has never been more urgent. After years of scientific warnings, the world is finally starting to listen. Reports from the UN's IPCC have made it clear—our planet is in a dangerous position. They’ve set a target to keep global warming below 1.5°C above pre-industrial levels by 2100, but we're currently on course for a rise of 3.2–3.9°C. By 2017, we had already warmed by 1°C. It’s not just scientists who are sounding the alarm anymore—youth around the world are demanding action. If you haven’t heard Greta Thunberg speak, take a moment and listen. Her words are powerful and timely.

 

 

We all know that fossil fuels are the main cause of climate change. In fact, one-third of carbon emissions come from oil alone. The issue is that as populations grow and economies develop, demand for these energy sources will only increase. Fossil fuels remain the backbone of many nations’ energy systems, making the transition away from them even more critical.

The Situation is Getting Worse Before It Gets Better

The International Energy Agency’s 2019 World Energy Outlook predicts that oil production will rise by 1 million barrels per day by 2025. While a decline is expected after that, the problem won’t disappear anytime soon. Globally, this trend is mirrored in regions like India and Africa, which are experiencing rapid economic growth. According to the same report, energy demand in India is expected to double by 2050.

One of the most alarming effects of global warming is rising sea levels. This happens due to three main factors: thermal expansion of ocean water, melting glaciers at high altitudes, and the accelerated melting of ice sheets. These changes are already having real-world consequences, especially for coastal cities like Mumbai and Kolkata.

A recent study by Scott Kulp and Benjamin Strauss estimates that 36 million people could be affected by flooding in India by 2050. Worse still, some of the country’s largest coastal cities could be permanently submerged by the end of the century. These projections are far more severe than what was previously considered possible.

This isn’t just about distant disasters anymore. Wildfires in California, extreme heatwaves in Australia, and the growing threat of coastal flooding in India are all signs that climate change is no longer a future problem—it’s here now. And it affects everyone, regardless of wealth or geography.

The Good News: Renewable Energy Is Rising

The good news is that renewable energy is becoming more affordable and accessible every day. The cost of solar and wind power continues to drop, making them increasingly competitive with traditional fossil fuels. In many countries, renewables are expected to reach a tipping point within the next five years, becoming the most cost-effective energy source available.

McKinsey, a leading global consultancy, studied over 30 sectors across 146 countries and found that fossil fuels will make up less than 50% of global energy supply by 2035—down from 85% in 2017. This shift is not just a possibility—it's an inevitability.

In India, Genus Is Leading the Way

With over 25 years of experience in power solutions, Genus offers a strong business case for switching to solar energy. Whether for home use or commercial needs, their advanced solar power plants provide a reliable, cost-effective, and sustainable alternative to traditional energy sources.

Business Solutions That Work

With tax incentives like accelerated depreciation, solar power is now more competitive than ever compared to grid electricity. Add to that the convenience of turnkey solutions, and the decision to invest in a captive solar plant becomes almost obvious.

Home Solutions for a Brighter Future

In most Indian states, electricity rates have risen by 30–50% over the past five years. With prices likely to continue climbing, adopting off-grid solar solutions can protect you from future rate hikes. Plus, solar energy provides a clean, stable, and independent power source for your home.

It's time to act. Not just for yourself, but for the generations that will follow. Embrace solar power today and help build a cleaner, brighter tomorrow.

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