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2004 China's Tangible Automobile Market Summit: Playing the Industry Melody
The China Federation of Logistics and Purchasing, in collaboration with the China Association of Automobile Manufacturers, has organized a major event supported by key government agencies such as the National Development and Reform Commission, the Ministry of Commerce, and the State Administration for Market Regulation. This initiative was undertaken by the Shanghai Automobile Marketing Association, Jiefang Daily, Automobile Weekly, and United Auto Group to promote tangible automobile trading in China. The physical car market has been active for a full decade, and to reflect on its achievements and plan for the future, a significant summit was held.
On November 27th, the "Achievements and Responses - 2004 China Tangible Automobile Market Summit" took place at the Shanghai International Convention Center. Hosted by industry associations, media outlets, and major automotive companies, the event aimed to bring visibility to the auto market and reignite public interest. According to organizers, the summit was held during a time of mixed emotions—marked by both optimism and uncertainty.
China’s automobile industry has experienced rapid growth over the past years, with annual growth rates exceeding 30%, and reaching over 50% in recent years. Today, China ranks fourth in automobile production and third in sales globally, making the sector a crucial pillar of the national economy. Car consumption has become a major driver of domestic demand and economic growth. However, 2004 brought challenges due to tighter monetary policies, reduced fixed asset investment, rising oil prices, and shifting consumer behavior. As a result, the auto market faced a downturn, with production and distribution companies struggling through a transitional phase.
This year marked a turning point for China's auto market, signaling a shift from growth to consolidation. In response, new regulations such as the "Implementation Measures for Automobile Brand Sales Management" and the draft "Second-hand Vehicle Circulation Management Measures" were introduced, aligning with national policy goals. Organizers of the summit emphasized that the tangible auto market must adapt to these changes by developing new strategies, exploring innovative formats, and enhancing its role within the evolving trade landscape.
To ensure sustainable development, the industry needs stronger cooperation and communication across the market. This summit served as an important platform for discussing key issues, including how domestic brands can respond to foreign competition, the evolution of marketing models, and the implications of new policies. With a focus on "achievements and responses," the event provided valuable insights into the future direction of China's auto industry. (Ma Dong)
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