Volkswagen will push 60,000 cheap brand cars

At the end of last year, it was reported that the Volkswagen Group intends to create a new low-cost car brand in 2015, mainly in Brazil, China, Europe and other emerging countries, broadening the price segmented car market in these regions, making the price of vehicles extend downwards in order to seek Increase sales performance. Although the Volkswagen Group already owns 12 brands, compared to Chinese domestic Geely and other OEMs rushing the market at super discounted prices, the Volkswagen Group believes that it is necessary to create a new entry-level parity brand to compete. According to the report of the British CAR Magazine, the Volkswagen Group has already established the first wave of models for the parity brand, which are household cars with an estimated selling price of 56,000 yuan, 60,000 yuan for SUVs, and 65,000 yuan for MPVs. In the future, a hatchback model will be introduced.

According to the 2012 annual sales survey for vehicles, entry-level vehicles priced at US$13,000 (RMB80,000) accounted for 13% of global sales, with 8 million vehicles. In China, even one in every 3 vehicles For parity models, 3.8 million vehicles are sold throughout the year. India has a market size of 1.2 million vehicles, and half of all vehicles sold this year are of this type, while the Russian market has nearly 900,000 units of flat car models, and these figures and sales will continue to increase year by year.

The three vehicles that are expected to be the first to be introduced will replace the previously rumored MQB chassis platform with a PQ chassis platform and a three- or four-cylinder gasoline and diesel engine with a manual or self-positioning transmission system. To match.