Under the fierce competition in domestic and foreign markets in 2014, FAW Xichai actively deployed heavy-duty and light-weight engine markets to meet difficulties, maintain stable and healthy development, and continuously achieve breakthroughs in market performance. In 2014, it achieved annual diesel engine production and sales. 300,000 units, profits increased by 67% year-on-year. In the Fourth National Market, FAW Xichai's new state-of-the-art product has increased rapidly, seizing the market, and finally gaining a firm foothold in the market. Relying on the dual high standards of its own technology and quality, FAW Xichai continues to intensively cultivate its services, stabilizing the foundation for further sustainable development in the new situation. Forging quality product transformation helps brand promotion At present, the national economy has entered a new normal development period. Under this new economic situation, the development of the industry will inevitably put forward more requirements. The engine industry also faces greater challenges. In 2014, FAW Xichai continued to focus on product quality and continued to promote product structure transformation. In the context of the National IV upgrade, Xichai launched Conway 4DW, 4DX four new series of countries, with a new product technology advantage to seize the national market. The fourth national upgrade put forward higher requirements on product technology. FAW Xichai has actively researched and developed new technologies on the basis of mature technological advantages. It seized the opportunity of the Fourth National Day and the light diesel engine developed based on the characteristics of low fuel consumption based on the market. It is understood that Conway Series 4DW, 4DX products rely on and transplant high-power product development technology, production methods, quality control and other systems, with the advantages of power, reliability, economy and other user acceptance and vehicle manufacturers trust . In the heavy machine market, after FAW Xicaba Aowei 11L won the domestic market sales championship in 2013, it again won the first domestic good performance, with sales volume up 36% year-on-year and accounting for 50% of the domestic equivalent displacement engine. Behind the substantial growth is the proven strength of the product's reliable quality. The miracle of 2 million kilometers of no major repair has actually confirmed the quality of Xichai. From May 2005, Xinjiang Hetian Shuntong Transportation Co., Ltd. has purchased the Liberated J5P tractors equipped with Xichai Aowei CA6DL-131 engine. This group of vehicles runs through desert highways in the harsh environment between the Tazhong oilfield and Zeppe petrochemical plant in the hinterland of the Taklamakan Desert. In the past nine years, under the conditions of harsh natural environments such as sand, dryness, and high temperature, the mileage of 13 vehicles has exceeded 2 million kilometers, and the longest one has reached more than 2.21 million kilometers. The durability and reliability of the Xichai Aowei engine. High quality and Xichai's strict control of production processes are inextricably linked. For FAW Xichai, the basis of quality is to build a uniform, refined production model with high production efficiency, high production quality, and low energy consumption. In March 2014, the Liberation Company launched a refinement project. The FAW Xichai Production Department actively responded to many measures and promoted the refinement project construction, achieving perfect unity of efficiency and precision, and forging high-quality engine products. In the current trend of the product structure of the engine industry is developing to high-tech content, FAW Xichai boosts the popular market sales with its peers' production efficiency, uses refined production models to protect product quality and quality, and promotes high-tech and high-quality products. The increase in sales boosts the promotion of the brand and adds to the market competition under the new normal economy. Deepen the concept of service brand and promote the system construction The increase in sales volume is due to the reliable guarantee of product quality. At the same time, the power of service must not be underestimated. Since the implementation of the “excellent core†service brand in 2012, FAW Xichai has had a deeper level of exploration and farming in service. FAW Xichai conducted a series of deployments and plans on the “precision core†service in order to truly realize the core values ​​of this service brand, namely, exquisite, lean and sincere. Along this line of thinking, Xichai has continued to deepen the awareness of the “core core†service brand, truly establish core service values, and deepen the end-user experience. In an interview with a China Truck Network reporter, Li Yan, deputy general manager of FAW Xichai Sales Co., Ltd., said that in May 2012, the service brand that officially released the “precision core†service was an important part of the brand building of the Xichai factory. Xichai issued a three-year plan from 2013 to 2015 at the press conference. The 2014 plan is to further deepen service brand recognition and enable users to develop a thorough understanding of Xichai's “core core†service brand. Looking at the situation now, the goal has been initially completed through the two years of work. For the ultimate goal of 2015, we must set a benchmark for our domestic counterparts in service. Xichai is determined to make the best service in the industry. Under the sluggish performance of the overall market, service soft power has apparently become an important driving force for the further development of the brand. FAW Xichai takes the “excellent core†service as its guide and refines its brand connotation to implement the terminal. Superbly embodied in 2014, it launched a series of enhanced service skills training, established a professional training system, and actively prepared to build a service team; lean is reflected in the analysis of service events to deepen service improvement, including from the user to start repairs to the maintenance process. The maintenance completed the analysis of the entire process of the service station to improve service, improve user satisfaction, and lean management of the service; sincerity is demonstrated by verifying the authenticity and correctness of the service station through the data information of the service system and inviting users with sincere service. , And through the standard to enhance the service image, according to different users to customize the personalized and dedicated services, reflecting the sincerity and meticulous service users, and ultimately enhance the brand terminal reputation. In addition, on September 26, 2014, Xichai conducted a service activity for Xichai back to her parents' households. According to statistics, more than 5,500 users participated in the event. The event was warmly welcomed and responded positively. This experience activity has also become a core service brand building. Powerful testimony. The National IV emission standard has been fully implemented. In this new industry context, the reserve of services is extremely important. Li Yan said that Xichai is also planning to build a home of Xichai Services, and will provide service guidance to end users for the country’s fourth product, including maintenance, maintenance, etc., and provide new service support, and carry out personalized customization around end users. service. In addition, Li Yan emphasized the consistency of the user experience. Xichai established a relationship between the manufacturer and the end user through a series of tracking. According to reports, Xixi has a total of 1914 service service network layouts, and nearly 800 companies have fully maintained the country's four maintenance capabilities, including personnel training and hardware testing equipment. In terms of service personnel, an overseas business unit has been established to organize training and technical support. In addition, Xichai conducted a service skills contest in 2014, and through this competition, the overall service capabilities and level of service stations were improved. In 2015, on the basis of ensuring high product quality, FAW Xichai will continue to deepen its services, continuously deepen the concept of core services, promote the construction of Xichai's product system, and maintain the sustainable development of the company. In the future, FAW Xichai will continue to follow the road of improving product quality and service, steadily moving forward and continuously climbing new heights. 
Conway four series products released 
Xichai Power 
FAW Xichai core service brand