The warming of the new energy automobile market has caused capital markets to pursue new motor vehicle motor industries one after another.


On July 29, Wanxiang Qianchao invested 110 million yuan to participate in Tianjin Songzheng; on July 27th, Asia-Pacific shares planned to acquire 20% equity of Elaphe, a new energy motor company, for 10 million euros; on June 15, Dayang Electric Co., Ltd. RMB 100 million acquisition of Shanghai Power’s 100% equity; On June 9th, Founder Motor’s RMB 145 million acquisition of 100% equity of Shanghai Haiergy and Dewo Shi... In the past two months, the capital market has been intensively involved in mergers and acquisitions of new energy vehicle motor projects. Cases of restructuring, including Shanghai Electric Drive, Shanghai Grand County, Tianjin Songzheng, and Dayang Electric are all leaders in China's new energy automotive motor industry.

So, what factors are driving these mergers and acquisitions? Why do traditional auto parts companies lay out new energy automotive motors? How will these mergers and reorganization projects affect China's new energy automotive motor industry?

Everyone wants a share of the market "heated"

"In recent years, with the favorable policies for new energy vehicles being released frequently, the concept stock of new energy vehicles has also been sought after by the capital market. Traditional motor companies have started the new energy automotive motor business." Shen Liuxiang, deputy general manager of Jiangsu Chaoli Electric Co., Ltd. in an interview Indicated.

Motors are the core components of new energy vehicles and are like the engines of traditional cars. Experts said that based on the sales of new energy vehicles, the demand for motor and electronic control systems will reach 200,000 units in 2015. In the next five years, China's new energy automotive motor market will exceed 1 million units. According to the estimation of the scale of new energy vehicles in the industrial planning, it is expected that the demand for motor drive systems will reach 500 to 100 billion yuan in 2020.

Zhou Qingzhe, director of sales and marketing at Jingjin Electric Technology (Beijing) Co., Ltd., told reporters that when the market for new energy vehicles is large enough, everyone wants a share. In particular, the growth of the traditional automobile manufacturing industry is sluggish. Conditional companies naturally hope to develop the sunrise industry. Zhou Qingzhe further stated that at present, Jingjin has produced 10,000 sets of new energy passenger car motor products. In 2015, the sales volume of refined electric motors is expected to exceed 20,000 units, and sales volume will exceed RMB 500 million, and it is expected to reach RMB 1 billion next year. “The three enterprises of Jingjin, Shanghai Electric Drive, and Shanghai Grand County specialize in new energy automotive motor business and have a certain reputation within the industry.” Ren Peng, the head of the information technology department of the China Association of Automobile Manufacturers responsible for the new energy automotive business, told reporters. Shanghai Electric Drive is the earliest enterprise engaged in the new energy automotive motor business in China. It has undertaken many scientific research projects such as the “863 Program” major electric vehicle major project of the Ministry of Science and Technology, and has chaired and participated in the formulation of a number of national and industrial standards. General Manager Gong Jun of Shanghai Electric Drive Co., Ltd. told this reporter: “In 2001, we began to develop and produce new energy automotive motors. We are in the new energy automotive motor industry in terms of overall strength, production scale, and product quality. The front row."

Shanghai Dajun mainly outsources new energy motor business and has been losing money in previous years. However, in October last year, Zhenghai Magnetics held an 88.67% stake in Shanghai Grand County for 390 million yuan, and the development of Shanghai Grand County became better. In addition, a number of industrial motor companies, such as the Dayang Motor and China Motors Times, have also entered the new energy automotive motor industry year after year. Some insiders said that these external motor companies have a large body and high reputation, but the new energy vehicle motor products do not necessarily have a market. Competitiveness.

Leveraging the capital market will "plate" bigger
<br> <br> recently, the acquisition of Shanghai electric drive motor ocean, caused widespread concern in the new energy motor industry. When the reporter asked “Why to sell to Ocean Motor and have any impact on the future development of Shanghai Electric Drive”, the answer given by Gong Jun is: In the future, Ocean Electric will put all the business of new energy automotive motors into the Shanghai electric drive business. On the plate, Ocean Electric is still focusing on traditional motor businesses such as commercial vehicle drive motors and pure electric vehicle rental business. "In this way, whether it is R&D efficiency, production cost, or opening up domestic and foreign markets, especially expanding the international market, we are all strong and united, which is conducive to the promotion of the company's top three global goals," said Gong Jun. “In addition to supporting BAIC New Energy, there is little supporting volume in the Dayang motor bus market, which is mainly concentrated in the low-end market such as mini-vehicles. From the customer level, the reorganization of Shanghai Electric drives customers to have little added value.” Insiders According to the report, Shanghai Electric Drive is a traditional new energy motor company. After the reorganization, it is expected to rely on the size and capital of Ocean Motors to expand the "platter" and seek a separate listing.

After analysing these mergers and reorganization projects, the reporter found that basically the listed companies purchased new energy automotive motors and upstream material companies. Why do they have to actively deploy new energy automotive motor market? Gong Jun believes that the current new energy automotive motor is a rapidly growing sunrise industry, the future market demand is huge, companies also hope to enhance the market competitiveness through mergers and reorganization.

Zhou Qingzhe told reporters that this series of new energy motor mergers and acquisitions reorganization projects are based on capital-level restructuring. "Obviously, they hope to catch the new energy car motor express train, transformed into a new energy car concept stock, so that it is easier Attract investment and help companies to raise funds."

Autonomous motor companies compete with foreign capital on the same stage

At present, there are three major types of enterprises in China's new energy automotive motor market: First, traditional new energy vehicle motor companies such as Jingjin, Shanghai Electric Drive, and Shanghai Grand County; second, there are certain strengths and strengths in Dayang Electric, CRRC Times, and Asia-Pacific shares. A large number of foreign companies; third is Denso, Bosch, Toshiba, Siemens and other technology-rich foreign-funded enterprises. Zhou Qingzhe said that foreign-funded enterprises in China are merely delivering new-energy automotive motor businesses to vehicle companies, and have not really “played” in the Chinese market. "I am in charge of the global market and I often deal with foreign car brands. They have high performance requirements for new energy car motor products, but domestic companies have not yet realized this aspect." Zhou Qingzhe said that at present, domestic enterprises must strengthen research and development, The quality of products is really good.

So, is China's new energy automotive motor products really "failed"? It's not always true. Shining has been making high-quality electrical products. It mainly focused on the international market and competed with auto parts companies such as Bosch, Magna and Toshiba. Compared with foreign companies, they have a cost advantage. Zhou Qingzhe told reporters that in the international market, if the company does not have advanced technology and high quality, the vehicle company will not play with you.

As the country's “863 Plan” energy conservation and new energy vehicle major group of electrical project responsibility experts, Gong Jun believes that China's new energy automotive motor products to meet the current market requirements, and foreign companies are basically the same starting line. Compared with foreign brands such as Bosch, our motor performance is not bad. The motor drive system is mainly composed of a motor, a power converter, a controller, various detection sensors, and a power supply. "China's new energy motor companies have larger controllers than foreign brands. We are currently trying to solve them." He predicted that after the large-scale application of China's new energy vehicle motor products, the competition with foreign capital will depend on the integration of enterprises. In terms of competitiveness, domestic companies may have more opportunities in certain segments.

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