With the steady increase in the number of car ownership in China, the lubricating oil as the engine blood has ushered in historic development opportunities. It is predicted that the size of the Chinese lubricants market in 2013 is expected to exceed 23 billion yuan, an increase of 8% to 10% over the previous year, and will maintain an annual growth rate of 8% to 10% in the next three years. In front of such a huge market cake, in particular, the trend of high-speed growth of domestic high-end vehicles and the country's efforts to implement environmental protection and energy conservation policies, the high-end trend of automotive lubricants is inevitable. The demand for high-performance lubricants from vehicles has created new trends and choices in the market: Automotive engine technology and environment are increasingly demanding for lubricants, base oils, and additives. Consumers' experience with product performance is more concerned and critical. For the lubricants industry, 2013 was a year in which the lubricants industry began to compete meticulously. Lubrication Industry Annual Hotword: "Breakthrough" Looking at the domestic lubricants market in 2013, "breakthrough" is undoubtedly an annual hot word for the industry. U.S. Breakthrough Lubricants Bring China's Leading Breakthrough Technology and Extreme Challenge Breakthrough Spirit to China, Breakthrough Syntech2000, VX12, and Mo3 Know-how, Breakthrough Product Performance, Breakthrough Packaging Design, etc.; Shell China's groundbreaking launch of two new "base oil extraction from natural gas" products, Shell PurePlus technology will convert natural gas into a purer synthetic base oil, making the product more outstanding in viscosity, anti-friction, anti-oxidation, etc.; Great Wall Lubricants launched a new blue exhaust purification solution to break through the fog and so on. On the "breakthrough" stage, this year's US breakthrough (TOP1) lubricants are one of the highlights. This US lubricant brand, which is regarded as one of the "three major competitive oils in the world", was established in China one year later. The nationwide network of more than 160 distributors has won the recognition of domestic high-end users with excellent product experience. This "competitive oil" brand, which masters the core technology of synthetic lubricants, has achieved "breakthroughs" in many aspects. The first is a breakthrough in technology. Breakthrough Lubricants owns Syngent2000, VX12, and Mo3's three world-advanced lubricants proprietary technologies. Syngen2000 represents the advanced base oil synthesis technology in the world today; VX12 technology effectively solves the problem of high temperature stability of lubricants and has become a world-renowned technology benchmark; while Mo3 technology developed on the basis of a large number of experiments in the US TOP1 is a vehicle. Provides excellent results in providing three-dimensional protection performance. Secondly, the breakthrough in branding - breaking through the positioning of lubricants in the world's top luxury lubricants brands, was hailed as the "Bugatti" in the car brand, which earned the top segment of lubricants from oil performance and quality. market. Once again, breakthroughs in marketing and marketing methods have broken through the sponsorship, rider and club activities that lubricants have participated in hundreds of times each year in the world. In the Chinese market, TOP1 lubricants have entered the market with high-end car and motorcycle oils. In addition, breakthroughs in lubricants' breakthroughs in channel strategy and customer interests—establishing close relationships with distributor customers and working with customers to win breakthrough and win-win benefits in the market. According to insiders, the channel strategy of breaking through lubricants is very attractive to dealers. Distributors do not make two batches and do direct terminals to break through the value chain of lubricants in creating a healthy and sustainable return. High-end segmentation opportunities and challenges The high-end lubricants market is considered by the industry as the “future main battlefield†for lubricants. From the current domestic market, the competition in the high-end market is also becoming more and more prominent, and the corresponding opportunities for winning at the high end are increasing. In the past, the topic of “20% of imported brands occupying 80% of profits†has been gradually replaced by “oil upgradingâ€, “technical breakthrough†and “quality and performance experienceâ€. Industry insiders believe that 2013 is a year in which the lubricants industry has begun to compete intensively. As one of the world's largest lubricants markets, China’s demand for high-end lubricants has grown rapidly. Mike McCabe, Asia Pacific Marketing Manager, Lubrizol Corporation, points out that the best performing products (APISN, ILSACGF-5, ACEAax/Bxplusautomakerspecs and better products) will be less than 10% in 2010 from the 2010 ICIS Asian Base Oil & Lubricants Conference. The market share of % rose to 35% in 2020. Similar to heavy-duty diesel engines, the market share of APICH-4 and above will increase from 20% in 2010 to 50% in 2020. At present, the domestic high-end market has gathered almost all of the global lubricant brands. Shell, Mobil, Castrol and other veteran brands have dominated the high-end lubricant market since the 1990s; the Great Wall and Kunlun are also actively involved in the domestic market. High-end lubricants market; At the top of the high-end market there is also a lubricant brand affecting riders' clubs and fans' circles, such as the US Redline, TOP1, and MOTUL. Oil." Among them, Breakthrough (TOP1) lubricants have made frequent appearances in the Chinese market since last year, and the brand has been quickly brought to the country by experienced local teams. In 2013, it held dozens of field channel promotion conferences throughout the country, sponsoring and participating in more than a dozen domestic automobile and motorcycle races. As a synthetic motor oil brand with more than 30 years of successful experience in the United States, breaking through the slogan of lube oil landing in China has made us think about the future high-end lubricant market in China. Breakthrough lubricants accounted for the oil segment at the top of the market. Although it is the same as Shell, Mobil, and Castrol, it is a world-class lubricant brand. Accumulated in China's brand, but possesses the technological strength and connotation of world-leading lubricants, the ultimate pursuit of its products, and the verification of more than 30 years of high-end automobile brands, making breakthrough lubricants a veritable "race oil" and " Competitive Motor Oil, in many of its global competitions, teams and drivers used mass production products that break through lubricants directly. Breaking Lubricants Greater China President Li Jiazeng said in the media that Breakthrough Lubricant based on the establishment of a “luxury brand†in the Chinese lubricants market, will win the glory of the top luxury brands in China through a solid and outstanding performance product. From the industry's know-how and media reports, we have noticed that breakthrough lubricants are indeed worthy of attention in terms of technology and product performance. They are dedicated to selling fully synthetic, semi-synthetic lubricants and special-performance products, focusing on the user's performance experience. Breaking through the lubricant products, in addition to having the world's highest level of synthetic motor oil, it also developed and produced 1 million kilometers of super antifreeze fluid and 288 degrees of super synthetic high temperature automotive grease. These “crazy†corroborated the breakthrough of the lubricant brand, and they clearly identified their goals as breakthroughs in ultra-high-end cars, trucks, and motorcycle engine oils and ancillary products. Lubricants also need luxury and excellence Breakthrough in lubricant products has a good user experience and reputation in both professional racing and high-end automotive areas. For example, in its car engine oil, TOP1EVOLUTION OEM Series IV is a high-quality full synthetic lubricant that meets European OEM specifications while meeting the requirements of gasoline and diesel engines. This masterpiece of breakthrough lubricants is a representative of the Ryan family in pursuit of the ultimate experience of oil products. The product uses the most advanced SYNGEN2000 synthetic base oil technology to maintain excellent performance even under harsh conditions, with long durability, thermal stability and oxidation stability. This product excels in the U.S. Formula One Drift Contest, helping world-class drift riders and racing coach Conrad to achieve the best results. Breakthrough in Lubricants Another car oil – TOP1HPPLUSSM10W-40 Lubricant uses high-quality engine oil made from TOP1 oil company's VX12 proprietary technology (high temperature stability) and is designed for high-performance driving. This product is used by Ford, Chrysler, Honda, Mercedes, BMW, Porsche, Volvo, Peugeot, Jaguar, Audi and other automotive brand users, many of which Audi owners in the use of TOP1HPPLUS products after the phenomenon of burning oil significantly improved and won A good user word of mouth. In addition, HPSPORT, which breaks through lubricants, also has a good user experience and reputation. In terms of truck oil, Breakthrough Lubricants has a fully synthetic diesel oil called “EVOLUTIONDIESEL†(5W-40), which is like a high-quality oil that meets the performance requirements of low-emission engines and is designed to meet “low sulfated ash content. "The requirements of the formula engine, so it has an extremely long oil change cycle. This product was used in the 2013 Pike Peak International Climbing Race, which was applied to the 2400 superpower and 3,500 foot pounds of high-torage Freightliner Cascadia trucks with outstanding performance. In addition, in terms of motorcycle engine oil, Breakthrough Lubricants have outstanding quality and performance. Breakthrough (TOP1) EVOLUTION MOTO is the highest quality oil produced by TOP1 and can provide outstanding protection for high-performance motorcycles. This oil has helped drivers and teams achieve superior results in the International Motocross 2013 Formula Extreme World Championships, the Dongchuan Debris Motorcycle Super Endurance Race, and the Jinggu Rainforest Challenge. The International Motorcycle Federation has recommended the use of the TOP1 series of motorcycle oil in 2009 and 2010 respectively. In 2011, the International Motorcycle Federation upgraded its top-grade motorcycle oil from a recommended product to a certified product. Proud to break through the motorcycle engine oil is the world’s first product that has been recommended and certified by the International Motorcycle Federation. Of course, we also see breakthroughs in the lubricating oil landing in China for a period of one year, and it is not uncommon for it to obtain certification authority from standard organizations and OEM manufacturers. Such as API (American Petroleum Institute) certification, ISO9001 quality management system standard certification, and Volvo, CUMMINS (Cummins), SCANIA (Scania) oil certification. High-end placeholder user experience In the high-end lubricants market, “high-end, atmospheric, and high-grade†is not the standard of users' trust. The user experience of outstanding product performance has increasingly become the driving force for the choice of modern automobile users. In the lubricants market in 2013, the product experience is still more focused on the United States breakthrough in the brand of lubricants, and users are concentrated in the field of professional racing, enthusiasts and high-end cars. “Breakthrough lubricants have made it among the top three competitive oils in the world to become the first choice for many professional teams and drivers. The key lies in the world’s leading lubricant technology, which is the core of the breakthrough in lubricants.†Through world-leading lubrication Oil technology and superior products have won the attention of users who are pursuing high quality products by paying attention to the service life of automobiles and machinery and attaching importance to their performance. Therefore, Breakthrough Lubricants pays great attention to the interaction and experience with the team drivers, clubs, and fans of the Cheyouhui Club. Through the excellent oil experience as a link to communicate with consumers, it continuously delivers breakthrough lubricant challenges to consumers. Ultimate, breakthrough brand spirit, and gradually achieve the penetration of brand value. In 2013, Breakthrough Lubricants won the recognition and praise of the Ivy Tiger Racing Team, Hualang Racing Club and Beijing Super Crossing Club through product experience. Not only this breakthrough in lubricants has won a large number of loyal customers such as Mercedes-Benz Cheyou Club, MINI Che Youhui, Mitsubishi Che Youhui, Toyota Che Youhui, Supercar Club, Lotus Sports Club, etc. It is understood that Breakthrough Lubricants has participated in hundreds of event sponsorships, riders and club activities every year on a global scale. It has been verified by the world's high-end car brands for 34 years. In the international competitions, the US Formula One Drift Race, the Pike Peak International Climbing Race, the Dakar Rally, and the MOTOGP, etc., the US breaks through the role of lubricants as technical partners. In domestic competitions, in the short span of one year after entering China, Breakthrough Lubricants participated in more than ten of China Off-Road Rally, International Motocross Extreme Motorcycle World Championship, Dongchuan Debris Challenge, and Jinggu Rainforest Super Challenge. The sponsorship and cooperation of the event provide excellent oil products for the race and race car drivers. Breakthroughs in lubricants have also frequently occurred in cooperation with Mercedes-Benz, Lotus, Porsche, Ducati and other top teams. In the domestic terminal channel, U.S. breakthrough lubricants have won the recognition and cooperation of 3S/4S stores of 48 automotive brands such as Mercedes-Benz, BMW, Audi, Land Rover, Volkswagen, Toyota, and Chrysler with excellent quality and sound performance. From the perspective of 2013, Breakthrough Lubricants gave us a very personal brand impression: we have world-leading lubricant technology, “Bugatti†in the car, ultimate luxury, passion, extreme challenges, and racing car origins. deep. Breakthrough Lubricants also has two world record titles, etc. These are legendary for domestic users. Flat Top Tower Crane, also known as Topless Tower Crane, has the advantages of quick and easy assembly. Usually many Flat Top cranes have been used on construction projects or near airports where overhead clearance is frequently a concern. 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